SuperDesign is a film about 19 professionals of the Italian Radical Movement. Through their words and their stories, the film recalls the history and the heritage of the movement. They take us back to the mid-1960s, a time when everything seemed possible. Looking at the works of these architects, designers and curators, walking with them through their cities, listening to their revolutionary ideals, we find that the dreams, the utopias, the ideologies and the passion which have pervaded their experience and their art are still alive nowadays.
ABOUT THE DIRECTOR
Francesca Molteni studied Philosophy (University of Milan) and Film Production (New York University). She worked for RAI, Italian National TV channel. Since 2002, she produces and directs documentaries, television formats, videos, and curates design exhibitions. Writer and director of “Ultrafragola” TV series, a Sky TV program on design, she managed the launch and the production of the platform www.ultrafragola.com, the first web TV channel dedicated to design. In 2009 she founded MUSE Factory of Projects, her production company based in Milan, museweb.it. She directed Giocare l’Arte, an art format for RaiSat Ragazzi, Happy Birthday Dino Risi, a documentary produced by Rai Cinema, Art Basel Miami Beach, L’Urlo, 50 Years of Beat and Peggy Guggenheim for RaiStoria, Ron Gilad, Loving Gio Ponti, and Alessandro Mendini. I wanted to be Walt Disney – three films presented at Festivals worldwide. In 2016 she travelled the East coast documenting the US election for “La Casa Bianca [The White House]”, a seven episodes TV program on air on Rai3, the third Italian National channel. In 2012 she won the “Premio dei Premi” award for Innovation assigned by the President of the Italian Republic for the QallaM project, which received the Compasso d’Oro’s honorable mention. In 2013, she received the Cathay Pacific Award for women entrepreneurs. In 2014 she received the PIDA Design Prize for the “Where Architects Live” film and exhibition. Since 2012 she’s contributing to the Sunday edition of IlSole24Ore, Elle Decor, GQ and Vogue Italy; she is the author of the book “Oggetti d’impresa [Objects of Business]”, Carocci publisher, 2016. In 2017 she has curated with Maria Cristina Didero SUPER DESIGN, a film about Italian Radical Design, promoted by R&Company Gallery and produced by MUSE.